Experience nature-inspired style
& lovingly-crafted comfort
in your everyday journey.
How it all began...
AMU was born out of the desire to merge comfort & style while traveling.
“As a fashion stylist, I have great love for unique clothes and as an adventure-seeker, I am passionate about exploring new places.”
My usual concern when traveling has always been finding the balance between packing light while still being able to express my personal style.
This specific need made me develop a lightweight, quick-drying versatile coverup that can be worn in multiple ways.
"Back in the summer of 2018, I started by making one piece for my travels then one-by-one, my friends became interested every time I wore it.”
Having studied BS Clothing Technology in University of the Philippines, I started integrating my knowledge on developing garments. So I first collected 3 fabric prints and produced 3 pieces each.
Using my camera phone, I took photos on my blank bedroom wall, accentuated by the only plant I have (as I was only renting a small room back then) I almost didn’t post them, but I just followed my intuition to just do it.”
Our Process
Nature-inspired style
Whenever we source fabrics and choose our prints, the styles we have in mind are always inspired by nature.
We dig deep into our personal experiences of nature’s bliss such as the delicate ocean waves, the winds making the trees sway, the familiar warm summer, and the calming clouds on a serene sunset.
Our Process
Lovingly-crafted comfort
We source our materials as kind as possible- from dead stock fabrics (which only produce limited quantities) to our native, eco-friendly packaging.
Every piece is a love letter from our hands that make- with comfortable material being sewn by women of Rizal province, which is then carefully washed in our home studio.
Each garment is hung to dry under the energy of the sun, accompanied by the gentle touch of the wind.
While wishing the wearer peace and bliss, we carefully pack it in locally‑made pandan tampipi boxes or bayong bags made in Sorsogon, Bicol.
Our Vision
To connect to your true nature
Started as a travel essential, AMU has evolved with a vision of creating inclusive and versatile styles, crafting each piece to follow one’s flow.
Like a true friend, we always aim for each wearer to celebrate their unique spirit, live in the present, and cherish their everyday journey.
Our Gift
With every piece of AMU, we hope you feel our labor of love and the comfort of nature on your everyday journey.